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Metrics for digital collections

Next week I will be presenting a session at the annual ASIST conference on creating metrics for digital collections. My focus will be on how to apply a consistent set of metrics to collections, and also define multiple tools to gather information. For our pilot year, we'll be using Google Analytics, Webometric Analyst and Open Web Analytics (and, also currently doing a trial of alt-metrics, through PlumX). I'm excited to see how our digital collections are cited and linked to on the open web, and also if we can use this information to determine usage of particular collections. We've selected a mix of Special Collections and Archives content, and also image galleries from our Digital Commons instance. The following metrics below are the ones we have defined for the project. We will plan to publish the results next year after we have gathered after the pilot year.
Sustainability
Web mention analysis
Blog analysis
Link Impact Report
Audience Analysis
Usage
Pageviews
Unique Pageviews
Average Time spent on page
Bounce Rate
Percentage Exit
Link analysis
Citation analysis
Content Analysis
Referrer Analysis
PlumX / AltMetrics
Track user behavior on webpage
Access/Discoverability
Referring Site(s)
Log file analysis
Social media analysis
Originating location of user
Analyze keywords

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